It’s no secret that digital technologies like social media, optimized websites and big data have fundamentally changed traditional marketing techniques. But do you fully embrace these methods to market your agency? Not utilizing these new techniques could leave lots of money on the table—and your agency stuck in the dreaded marketing dark ages.

Not so long ago, marketing was all about “telling and selling,” the idea that you simply need to make people aware of your product and its benefits. It was one-way communication from a marketer or company to a homogenized audience.

Now, marketing is all about engagement, creating and fostering a two-way conversation with many different audiences. Creating compelling content meant to engage your clients and prospects at each stage of their journey, from awareness to purchase, is a great place for any agency to start practicing their modern marketing techniques.

Want to learn more about cutting-edge marketing strategies to win and retain more business?

Check out ThinkHR’s Modern Marketing Strategies to Turbocharge Your Agency webinar on Thursday, February 25. Register now!