The Science Behind a Quality Thank You Note

Thank you notes aren’t just nice to get as a client, but they are especially good to get as a prospect. Why, you may ask? Handwritten notes take so much time and energy. Who actually takes the time to read these?

Everyone reads these. Handwritten notes are so rare these days. No matter who you send it to, the person opening the envelope will take a few minutes and read what you have to say. Thank yous don’t have to be long and drawn-out. What they do have to be is heartfelt and succinct. Much more than a follow-up, you’re thanking a potential business partner for their valuable time.

According to Eric Silverman, Principal and Owner of the Silverman Benefits Group, there is a certain “magic” to writing a good thank you note. He details out the step-by-step science to his successful note here.