Audience: Brokers

A key element to agency success is the ability to effectively convey your value in a way that gets the decision-maker’s (CXO, Owner, etc.) attention.

In this webinar we discuss ideas that create more compelling dialogues with primary decision makers in P&C and employee benefits sales interactions. Topics include:

  • Is focusing on HR a losing strategy in 2020?
  • How to tweak value-props to connect with your audience (CXO vs. HR).
  • How to ask game-changing questions that create differentiating conversations.
  • Simple (and free) strategies EVERYONE can execute to win more business in 2020